![]() Even with automation platforms that only focus on social media, you still have to do a few things manually - inputting text, links, and media.Ĭontent marketing software can simplify this. It’s typically the first step in distribution. One of the most critical factors in managing social media is planning and creating fresh content for your social sites. How a Content Marketing Platform Enables Social Media Posting Automation You should consider the volume of posting, the number of profiles, your social media goals, and user roles when deciding on a platform.īesides using a tool that’s only for social media management, you can also find that a content marketing platform supports social media publishing automation. There are lots of tools available with various functionalities and price points. As a result, you can make decisions about additional content on the subject in the form of a video or a webinar. For example, you may post a blog about a trending topic that’s getting lots of comments, shares, and views. The faster you have metrics, the more quickly you can respond to them and pivot if necessary. Beyond Posting: What Can You Do with Social Media Automation Platforms?īeyond automating posting, technology allows you to gather data on engagement (e.g., likes, comments, shares) for posts that you can combine with other analytics for a complete view of your distribution channels’ performance.Īgain, this is a great time saver. However, there are more things you can do if the software is robust enough. Include tags and mentions in the posts (i.e., Streamline the process between content publishing and social media distribution with integrations.Schedule posts across numerous social media sites.Ideally, you want a solution that allows you to: So, this gap means there is room for optimization. The same study revealed that 51 percent of content marketers received the most insights from social media analytics, so it’s clear there is a disconnect between using a platform and getting value out of it. Tools have different features and functionality. The extent to which they do this and the results they get aren’t always the same, though. According to a CMI (Content Marketing Institute) study, 80 percent of organizations use them. Social media publishing tools have gained significant adoption by B2B content marketers. The Story on Social Media Posting Automation Tools The next step is considerations regarding the platform. These findings can be critical in updating your content strategy. Without automation that tracks engagement and removes manual work, you might not have these insights so accessible. From the analytics, you can learn if your audience prefers to explore it in a video versus a blog. You announce it and post about it on multiple social media sites. Formats (e.g., blogs, videos, infographics, etc.)įor example, if your company produces accounting and billing software for small businesses, you may be pushing a new feature.By using content analytics related to social media engagement, you can identify what resonates and what doesn’t across: Instead, the focus can be across the landscape. You don’t have to stay stuck in the weeds of execution. It gives your people time to do more on social media, such as building communities, creating more social content, and monitoring sites for insights important to your audience.Īutomation also helps you develop social media as an avenue to distribute, promote, and amplify content. It’s the extra help your team members need to be more productive and focus on higher-level work than stuff that’s task-centric. You can automate just about anything in marketing these days. Individually scheduling social posts on social media sites can be a big time drain on your team. It delivers a lot of benefits for content teams by centralizing all your efforts into one system. Social media posting automation refers to using technology to schedule the publishing of social content in advance. Let’s look at the benefits of automating social media posting, what to look for in a technology tool, and how to optimize the process. It’s time to evolve how you post, and content automation capabilities greatly help enterprise content teams. It can be time-consuming and haphazard if you’re doing it manually. A key part of a social media strategy is the mechanics of posting. Social media performance requires posting consistently and delivering value to your followers. But are you still stuck in manual workflows? You don’t have to be with automated social media posting. Optimizing your social profiles and feeding them with content can create engagement, website traffic, and conversions. Social media… Love it or hate it, it’s part of the modern content marketing ecosystem.
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